In a secret bunker, the CEO’s of Anheuser-Busch, PepsiCo and Coke met on Monday. On Wednesday, the three cash cows that the NFL suckles from, marched into the NFL offices in NYC and told Roger Goodell: Do you want to see our ads at this years Super Bowl? Wake Up.
Now, did this actually happen? I doubt it. Or in a round about way, did it? I do think the commish felt the pressure of consumers and feared the backlash from advertisers. Why else would he do a 180 on these statements he made in Canton:
“Our policy is clear on this, we have a very firm policy that domestic violence is not acceptable in the NFL and that there will be consequences for that.”
“When we’re going through the process of evaluating the issue and whether there will be discipline, we look at all of the facts that we have available to us. Law enforcement normally has more – on a normal basis – has more information, facts, than we have. We’ll get as much as we possibly can. And then we also have the opportunity to sit down with the individual, and maybe others, to determine how that individual is reacting to it.”
“I think what’s important here is that Ray is being accountable for it. He recognizes he made a horrible mistake and he knows what he did is unacceptable by his standards and by our standards”
All of this was said with his normal, I’m King Of the World tone. His “who the hell are you to question me” attitude.
Yet today, not so much:
“I Got It Wrong “ sorry
In a 2,000 plus word thesis he outlined HIS new policy towards domestic violence and sent it off by bike messenger to each NFL team. It read like a county sheriffs get tough on crime speech – just before reelection.
A player will now be suspended for six games for a first offence, and a lifetime ban for a second (or just a year if he’s still valuable to the league). There are provisions where Goodell can use offences that occurred prior to the player joining the league to add to that “first offence” – again at HIS discretion.
The Problem with this new rewritten policy is the same problem that got Goodell and the NFL in trouble in the first place. It’s the one-man judge-jury-executioner system. Goodell wrote the policy, Goodell would be the only person to listen to, read or hear any evidence or testimony that has been gathered. There needs to be more people in place to deal with issues that are this egregious. There needs to be some form of disciplinary board that hears cases like this and others that players face.
Another problem I have is what constitutes an offence? Do charges have to be filed? Or is an accusation enough. What happens if charges are filed and then dropped? Or if a jury of their peers finds the person in question not guilty, of any crime (And actually isn’t). I know, shocking right – but that does happen. Does Roger still get to be tough Sheriff Roger and toss someone out of the league for six games or life? Is there a system in place where an investigation can be launched if a third party brings concerns to the league? I ask these questions because without a more transparent system, without checks and balances in place, young women may still be in danger and young men unjustly accused may lose their way of life. This is too much power for one man to wield; this issue to complex. It’s too easy for one person to make the same mistake twice. Many are applauding Goodell for his statements and the rewriting of NFL policy on this matter… I’m applauding you in forcing his hand.Im applauding you in waking up Coke Pepsi and Budweiser, i’m applauding you for hitting the NFL in the only way it matters.
Their Bottom Line…
But as far as I’m concerned there wont be a standing ovation for the commish, not from this writer.